This coming weekend, October 16-18 in Victoria BC, the most charismatic food and beverage personalities across Canada will join forces for the Second Annual Art of the Cocktail Festival.
This three day festival incorporates tasting rooms, public and industry workshops, spirited dinners and parties.
If you were ever interested in the fantastic world of alcohol, now's your chance to get involved. Tickets are on sale now.
Special Workshops: Lauren Mote of the Refinery will be teaching a Cocktail Kitchen public workshop on October 17 at 2:45pm with special guest Chef Jonathan Chovancek providing canapes for the cocktail pairing, and a Social Media industry workshop on October 18 at 3:00pm "Build Your Own Brand". Tickets for these and many more are available here
2:45pm The Cocktail Kitchen - Lauren Mote
Pairing cocktails to food just as you would wine is not as complicated as you think - matching the weight, sweetness, and acidity between food and spirits is just the beginning. Adding subtle nuances of food product to cocktails above and beyond egg whites and fruit juices, like vegetable waters, purees, preserves and syrups allow you to have complete control over a successful cocktail flight with dinner - appropriate for bartenders and the "at home cocktailians".
3:00 PM at Chateau Victoria Social Media - Lauren Mote
How do you live your passion and turn your personal brand into a successful business and media tool?
In this seminar, we'll cover the importance of building your brand beyond the wood at your bar - the how-tos for twitter, facebook, fanpages, local media, youtube, wordpress and other free blogging tools, websites, opentable, etc... be your own publicist.